Analysts Raise Apple Inc. Targets as Company Prepares to Enter Emerging Mixed-Reality Market

Apple Inc Stock Forecast:

According to 37 analysts, the average target price for Apple Inc stock over the next 12 months is USD 167.01. The analysts have given Apple Inc an average rating of Strong Buy. Stock Target Advisor‘s own analysis of Apple Inc is Bullish, based on 13 positive signals and 5 negative signals. Currently, Apple Inc’s stock price is USD 180.95. In the past week, the stock price has increased by +3.15%, in the past month by +9.14%, and over the last year by +24.47%.

Analysts Coverage Change:

  • Evercore ISI maintains an “Outperform” rating for Apple Inc. and increases the target price to $210 from $190.
  • Bank of America Merrill Lynch maintains a “Neutral” rating for Apple Inc.(AAPL:NSD) and increases the target price to $190 from $176.

Apple Inc. News:

Apple Inc,  is set to make a significant move into a new product category at its annual software developer conference. On Monday, the company is expected to unveil a mixed-reality headset, marking its first foray into this emerging technology since the introduction of the Apple Watch nine years ago.

This highly anticipated launch will not only signal Apple’s entry into the mixed-reality space but also place it in direct competition with Meta Platforms, the company formerly known as Facebook. Meta made waves with its Quest Pro headset last year and followed up with the announcement of Quest 3 just last week. With its upcoming device, Apple aims to disrupt a market that is currently filled with devices struggling to gain significant traction among consumers.

Similar to Meta’s offerings, Apple’s mixed-reality headset is likely to combine a video feed from the outside world with a virtual world displayed on screens inside the headset. By merging the real and virtual realms, these devices provide users with an immersive experience that has the potential to revolutionize various industries, including gaming, entertainment, and communication.

Analysts predict that Apple’s headset will come packed with premium features, catering to the company’s reputation for delivering high-quality products. One expected highlight is a top-of-the-line display, providing users with stunning visuals that enhance the mixed-reality experience. Furthermore, the device is anticipated to offer advanced hand-tracking capabilities, enabling users to control and interact with the virtual environment without the need for an external controller.

 

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