Apple Inc. (AAPL:NSD) Jefferies & Morgan Stanley raise targets as VR could Boost Growth

Analyst Update Apple's Coverage after AI Update

Analyst Ratings Change

    1. Jefferies & Company (Rank#17 )has a accuracy rating of D (64%) for Apple’s stock in the consumer electronics sector. They maintain a Buy recommendation for the stock. Their previous target price for Apple was USD 195, but they have revised it to USD 210. This indicates that Jefferies & Company believes the stock has the potential to reach USD 210 in the future. .
    2.  Morgan Stanley & Co. (Rank#1) accuracy on Apple’s stock is a A+ (98%) in the consumer electronics sector. They maintain an Overweight recommendation for the stock. Their previous target price for Apple was USD 185, and they have slightly adjusted it to USD 190. This implies that Morgan Stanley & Co. expects the stock to reach USD 190 within a 12 month period.

AAPL Ratings by Stock Target Advisor

AAPL Stock Forecast & Analysis

Based on the Apple Inc stock forecast from 36 analysts, the average analyst target price for Apple Inc is USD 173.57 over the next 12 months. This indicates that, on average, analysts expect the stock to reach USD 173.57 within the next year.

Apple Inc’s average analyst rating is a “Strong Buy”, suggesting that analysts are generally bullish on the company’s stock. This positive sentiment may be driven by various factors, such as Apple’s strong financial performance, its leading position in the consumer electronics industry, and potential future growth opportunities.

Stock Target Advisor’s own stock analysis of Apple Inc is Bullish. Their analysis incorporates multiple signals and indicators to assess the stock’s potential. In this case, they have identified 13 positive signals and 5 negative signals, leading them to a bullish outlook.

At the last closing, Apple Inc’s stock price was USD 180.09. This price reflects the market’s current valuation of the company. Over the past week, the stock price has increased by +4.10%, indicating a positive trend in the short term. Moreover, over the past month and the last year, the stock price has experienced gains of +6.19% and +21.10% respectively, indicating a positive trajectory over both the medium and long term.

Apple News:

Apple’s revenue could potentially receive a substantial boost from the emerging technologies of Augmented Reality (AR) and Virtual Reality (VR). AR and VR have gained significant attention in recent years as they offer immersive and interactive experiences that enhance the way people perceive and interact with digital content.

Apple has been actively investing in AR and VR technologies, positioning itself to capitalize on their potential. The company has already made significant advancements in AR with the introduction of ARKit, a development platform for creating augmented reality applications on iOS devices. Apple’s ARKit has been widely adopted by developers, leading to a rich ecosystem of AR apps and experiences available on iPhones and iPads.

The integration of AR/VR capabilities into Apple’s products and services could open up new revenue streams across various sectors. For instance, AR could revolutionize the retail industry by enabling virtual try-on experiences for clothing and accessories, enhancing the online shopping experience, and driving sales. Additionally, AR/VR could transform entertainment and gaming by offering immersive experiences and virtual worlds that captivate users.

Apple’s AR/VR ambitions extend beyond just software. The company has reportedly been working on developing its own AR/VR headset, which is rumored to be a high-end, standalone device. This headset could leverage Apple’s expertise in hardware design and software integration to deliver a seamless and immersive AR/VR experience to consumers.

By entering the AR/VR market, Apple could leverage its strong brand reputation, loyal customer base, and extensive ecosystem of products and services to gain a competitive edge. With its robust ecosystem, including devices like iPhones, iPads, and Macs, as well as services like the App Store and Apple Arcade, Apple has the potential to create a seamless ecosystem for AR/VR experiences that seamlessly integrate with its existing offerings.

The revenue potential for Apple in the AR/VR space is significant. Market research firms have projected substantial growth for the AR/VR market, with estimates ranging from billions to hundreds of billions of dollars in the coming years. As Apple continues to innovate and introduce new AR/VR technologies and products, it could capture a significant share of this growing market and drive substantial revenue growth.

However, it’s worth noting that the success of Apple’s AR/VR initiatives will depend on various factors, including the quality and differentiation of its products, consumer adoption and acceptance, developer support, and the ability to create compelling and useful AR/VR experiences. Nonetheless, with its strong track record of innovation and market leadership, Apple is well-positioned to leverage the potential of AR/VR and generate a substantial boost in revenue in the future.

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