Amazon.com Inc. (AMZN) Analysts Update Coverage

Amazon.com Inc. (AMZN)

Analyst Updates

Bank of America lowered its 12 month price target on Amazon’s stock  to $286.00 from $303.00 while maintaining their “Buy” rating. The reduced target reflects a more conservative near-term outlook,  incorporating tempered expectations for consumer spending trends, normalization in e-commerce growth, and higher investment levels across logistics and AI infrastructure. However, analysts continue their confidence in Amazon’s long-term fundamentals, particularly the strength of AWS, ongoing margin expansion in retail operations, and improving free cash flow generation. Bank of America continues to view Amazon as well positioned to compound value over time despite short-term earnings variability.

Stifel Nicolaus raised its 12 month  price target on Amazon to $300.00 from $295.00, reiterating a Buy rating, pointing to a more positive view on the company’s earnings trajectory. Stifel’s optimism is likely driven by accelerating profitability at AWS, improving operating leverage in North American retail, and disciplined cost control following prior efficiency initiatives. The higher target also reflects confidence in Amazon’s expanding role in AI-driven cloud services and advertising, both of which support higher-margin revenue growth. Trading near $241.83, the updated target implies meaningful upside, reinforcing Stifel’s bullish stance relative to peers.