Alphabet Inc. (GOOGL) Roth MKM Reiterates “Buy” Rating

Alphabet Inc. (GOOGL) Roth MKM Reiterates "Buy" Rating

Alphabet Inc. (GOOGL)

Analyst Update

Roth MKM reiterated its “Buy” rating on Alphabet’s stock while maintaining a 12 month price target of $365.00 per share. The reaffirmed stance reflects continued confidence in Alphabet’s long-term growth profile and competitive positioning across its core businesses.

The”Buy” rating is supported by Alphabet’s resilient advertising ecosystem, which continues to benefit from scale, improving monetization across Search, YouTube, and performance-driven ad formats.  Analysts views AI integration, particularly through Gemini and AI-driven enhancements to Search and Cloud as a key catalyst for incremental revenue growth and operating leverage over time.  With a strong balance sheet, robust free cash flow generation, and expanding opportunities in Google Cloud, Alphabet is seen as well positioned to sustain earnings growth despite ongoing regulatory and competitive pressures.

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