Netflix (NFLX) Deutsche Bank Maintains “Hold”

Deutsche Bank’s analyst Bryan Kraft, reiterated a “Hold” rating on Netflix with a 12 month price target of $98.00 per share, reflecting a balanced view on the stock’s near-term risk/reward. Kraft’s stance suggests that while Netflix continues to benefit from its global scale, content depth, and growing advertising-supported tier, much of the positive outlook is already reflected in the current share price. Ongoing investments in content, competitive pressures from other streaming platforms, and execution risks around subscriber growth and monetization are seen as key factors limiting near-term upside.