McDonald’s Corp. (MCD)
KeyCorp recently maintained their “Overweight” rating while lowering its 12 month price target to US$280 from US$305, an 8.2% reduction, signalling a more cautious valuation outlook. Second-quarter 2026 global comparable sales rose 1.3%, including 0.8% in the U.S., while revenue increased 4% and adjusted EPS reached US$3.38. The outlook hinges on whether value promotions and digital engagement can improve customer traffic while preserving restaurant profitability. Modest sales growth supports a measured outlook, with consumer spending pressure, discounting and rising operating costs remaining key risks.
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