In April 2025, U.S. President Donald Trump announced a broad set of reciprocal tariffs, including a universal 10% tariff on all imports and a 104% tariff on Chinese goods.
The announcement was quickly met with retaliatory measures from Canada and China, escalating global trade tensions.
Although many companies are directly in the line of fire, Canadian tech firm BlackBerry Ltd (BB:CA) finds itself indirectly affected, but in meaningful ways that investors shouldn’t ignore.
Impact of Tariffs on BlackBerry’s Business:
While BlackBerry’s core offerings, cybersecurity, IoT software, and enterprise solutions aren’t directly taxed under these new tariffs, the broader macroeconomic climate is having an undeniable effect on its business.
The uncertainty brought on by these trade wars has dampened global enterprise spending. Clients in tariff-exposed industries are becoming increasingly cautious, especially in committing to long-term cybersecurity or software contracts—an area where BlackBerry is trying to expand aggressively.
BlackBerry’s latest earnings report reflects this tension:
- Revenue dropped to US$141.7 million in Q4 from US$152.9 million the year prior.
- It reported a net loss of US$7.4 million, though significantly improved from the US$56.2 million loss a year earlier.
- The company cut its forward guidance, citing slower-than-expected adoption of its cybersecurity solutions due to “global economic uncertainty.”
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Stock Target Advisor’s Analysis on BlackBerry Ltd:
Stock Target Advisor currently holds a bearish stance on BlackBerry Ltd, based on 1 positive and 7 negative indicators.
Analyst Ratings
Recent analyst activities reflect the cautious sentiment surrounding BlackBerry:
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Canaccord Genuity: On April 3, 2025, analyst Michael Walkley maintained a “Hold” rating and adjusted the price target to $4.25 from the previous $4.75.
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RBC Capital: Analyst Paul Treiber, on April 3, 2025, maintained a “Sector Perform” rating and lowered the price target to $3.75 from $4.00. ?
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CIBC: Analyst Todd Coupland maintained an “Outperformer” rating with a price target of $6.00 on April 3, 2025.
Conclusion:
BlackBerry Ltd may not be directly targeted by the latest round of tariffs, but it is certainly collateral damage in a world of economic nationalism and rising protectionism.
Slowing customer acquisition, cautious enterprise spending, and weaker forward guidance are all warning signs that tariff-induced uncertainty is trickling down into tech.
Muzzammil is a content writer at Stock Target Advisor. He has been writing stock news and analysis at Stock Target Advisor since 2023 and has worked in the financial domain in various roles since 2020. He has previously worked on an equity research firm that analyzed companies listed on the stock markets in the U.S. and Canada and performed fundamental and qualitative analyses of management strength, business strategy, and product/services forecast as indicated by major brokers covering the stock.
