BRP Inc. (DOO:CA) (DOOO)
TD Cowen has raised its target price to C$87 from C$70, reflecting greater confidence in BRP’s earnings trajectory heading into the second half of next year. The firm expects stronger earnings momentum, driven by a combination of new product launches across its recreational vehicle lineup and an anticipated easing of industry headwinds, including supply chain constraints and higher input costs that weighed on recent quarters.
Analysts at TD Cowen highlighted BRP’s continued innovation in powersports and marine products, which has helped the company maintain strong brand loyalty and capture incremental market share despite a challenging macroeconomic backdrop. The upcoming product cycle is viewed as a key catalyst for revenue acceleration, particularly as consumer demand for premium recreational vehicles remains resilient.
The firm also pointed out that pressures on the broader industry—such as shipping bottlenecks, parts shortages, and elevated financing costs—are expected to moderate in the coming quarters, creating a more favorable operating environment. Combined with BRP’s focus on cost discipline and margin protection, these dynamics are expected to translate into improved profitability and cash flow generation.
With the raised C$87 target price, TD Cowen suggests that BRP’s stock remains undervalued relative to its long-term growth opportunities. The call reflects confidence that the company is well-positioned to navigate cyclical challenges while leveraging its strong product pipeline and expanding customer base.

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It’s interesting to see TD Cowen raise their valuation on BRP largely becauseBlog comment creation of easing supply chain pressures and new product launches. If consumer demand for premium recreational vehicles stays as resilient as they suggest, the timing could give BRP a real edge going into next year. I’ll be curious to watch how much margin improvement actually materializes as financing costs start to normalize.
It’s interesting to see how TD Cowen’s confidence in BRP’s upcoming product cycle is shaping their forecast. If new product releases can keep the momentum going, it’s possible that the company could outperform expectations in the second half of next year.
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