The recent U.S. announcement of reciprocal tariffs and the subsequent trade policy changes have cast a new spotlight on Canadian companies, including Rogers Communications Inc. (RCI-B:CA).
While Rogers primarily operates in Canada’s telecommunications sector and is not directly impacted by tariffs on physical goods, the ripple effects of these policies could still influence the company’s performance and outlook.
Tariffs’ Impact on Rogers Communications:
Although not a goods-based company, Rogers is not immune to the broader economic consequences of these trade policies. Several indirect factors could affect the company:
- Consumer Spending Pressure
If tariffs persist and lead to inflation or reduced household purchasing power, consumers may begin to prioritize essential expenses, potentially impacting demand for premium or bundled telecommunications services. - Increased Operating Costs
Rogers relies on a variety of imported equipment and infrastructure components. Should tariffs apply to any of these inputs, particularly from U.S. suppliers, operational costs could increase, affecting profitability or delaying planned network investments.
- Investor Sentiment and Market Volatility
Uncertainty around trade policy often influences capital markets. Fluctuating investor confidence can lead to volatility in share prices and shifts in institutional investment, impacting Rogers’ valuation and access to capital.
Read More: Canadian Banks Believe Worse Case Tariff Situation has been Avoided
Stock Target Advisor’s Analysis on Rogers Communications:
Stock Target Advisor maintains a “Moderate Buy” rating on Rogers Communications. This reflects a balance between the company’s solid fundamentals, including strong market position and recurring revenue streams, and the macroeconomic uncertainties that could dampen sector growth.
Analyst Ratings
Recent analyst coverage underscores this cautious optimism:
- Canaccord Genuity Group upgraded the stock from “Hold” to “Buy” with a revised target price of C$41.00.
- JPMorgan Chase & Co. lowered its target from C$57.00 to C$53.00 but reaffirmed an “Overweight” stance.
- TD Securities trimmed its target price from C$64.00 to C$62.00, maintaining a “Buy” rating.
These ratings suggest analysts are watching the broader macroeconomic environment closely but still see upside potential for Rogers.
Learn More: China’s Retaliatory Tariffs on U.S. Companies: Key Sectors and Stocks at Risk in 2025
Conclusion:
While Rogers Communications is not on the front lines of tariff disputes, the indirect effects of ongoing trade tensions and economic uncertainty are very real.
From consumer behavior to supply chain costs and investor sentiment, a range of factors could influence the company’s short- to mid-term outlook.
Muzzammil is a content writer at Stock Target Advisor. He has been writing stock news and analysis at Stock Target Advisor since 2023 and has worked in the financial domain in various roles since 2020. He has previously worked on an equity research firm that analyzed companies listed on the stock markets in the U.S. and Canada and performed fundamental and qualitative analyses of management strength, business strategy, and product/services forecast as indicated by major brokers covering the stock.
