Meta Platforms Inc. (META)
NVDA) (About StockTargetAdvisor.com (STA Research): Is a Canadian investment research company specializing in advanced stock research and analysis).
Analyst Update
HSBC Securities has raised its 12 month price target on Meta Platforms Inc. (META) to $905 from $900, reflecting a modest upward revision in anticipation of the company’s upcoming developer conference on September 17–18. The conference is expected to highlight Meta’s continued push into augmented reality (AR) and wearable technology, specifically the launch of new smart glasses developed in collaboration with EssilorLuxottica.
Investment Thesis
The revised target underscores analyst optimism regarding Meta’s hardware innovation and AR ecosystem expansion. The partnership with EssilorLuxottica positions Meta to leverage expertise in eyewear design and optics, potentially accelerating consumer adoption of AR devices. Analysts view these products not merely as incremental hardware revenue but as strategic enablers for Meta’s broader metaverse and AR/VR ambitions, which could enhance monetization of its software platforms over the medium term.
Key anticipated catalysts include:
Product Launch Impact: Early adoption of the new smart glasses could generate additional hardware sales, recurring software engagement, and ecosystem stickiness.
Developer Engagement: The conference may attract developers to create applications optimized for Meta’s AR devices, boosting content and service monetization.
Brand Credibility: Collaboration with a premium eyewear partner strengthens consumer trust and design appeal, critical for wearable adoption.
Analyst Sentiment
The incremental increase in HSBC’s target signals a bullish increase in sentiment, reflecting positive but measured expectations. While Meta remains exposed to regulatory scrutiny, platform monetization pressures, and high R&D costs, the smart glasses initiative represents a tangible near-term growth driver.
Meta Platforms Inc. currently carries a consensus analyst price target of $863 over the next 12 month period, representing an upside potential of approximately 11% from current trading levels. The current consensus analyst rating for the stock is a “Strong Buy”.
Technical Indicators
From a technical aspect, Meta’s stock is also classified as a “Strong Buy”, with current indicators signaling robust short-term and medium-term momentum. Analysts note that the stock is well-supported by key moving averages, and the Relative Strength Index (RSI) which is currently 56.76, indicating a neutral to slightly bullish momentum.
Outlook
The stock’s upside of 11.4% indicates that while Meta has already appreciated significantly, analysts believe there remains material potential for further gains driven by:
Continued expansion of its AI capabilities across social media and advertising platforms.
Positive adoption trends for AR/VR hardware and software, particularly the new smart glasses.
Ongoing monetization of engagement across Meta’s ecosystem, providing recurring revenue streams.

STA Research (StockTargetAdvisor.com) is a independent Investment Research company that specializes in stock forecasting and analysis with integrated AI, based on our platform stocktargetadvisor.com, EST 2007.
It’s interesting to see how Meta’s strategic shift toward AR and wearables is starting to pay off, particularly with their partnership with EssilorLuxottica. It’s clear that this could really fuel the metaverse vision if early adoption of these products takes off.