Apple Inc. (AAPL) Bernstein Raises Valuation Forecast

Apple Inc. (AAPL) Bernstein Raises Valuation Forecast

Apple Inc. (AAPL)

Analyst Update

Bernstein’s analyst Toni Sacconaghi raised the firm’s 12 month price target to $340.00 from $325.00 while maintaining an “Outperform” rating on the stock, reflecting increased confidence in Apple’s medium- to long-term earnings power despite near-term share price volatility.

Bernstein’s upward revision is driven by improving visibility into Apple’s services growth, which continues to deliver higher margins and more predictable cash flows relative to hardware. The firm highlighted steady expansion across the App Store, subscriptions, and payments, supporting earnings resilience even as iPhone unit growth remains more cyclical. Apple’s large and loyal installed base remains a key strategic asset, underpinning monetization opportunities and long-term revenue durability.

Analysts also pointed to Apple’s capital return framework as a supportive factor, noting the company’s consistent share repurchase activity and strong free cash flow generation, which enhance per-share earnings growth and provide downside support for the stock. While hardware demand trends remain mixed in certain regions, Bernstein believes product refresh cycles and incremental AI-driven features could help stabilize iPhone performance over time.

Overall, the $340 target implies meaningful upside from recent trading levels near $275, and the “Outperform” rating suggests Bernstein views Apple as well-positioned to outperform the broader market, supported by its ecosystem strength, margin-accretive services mix, and disciplined capital allocation.

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