Zeeker Inc. Plans in Europe:
Zeeker Inc., a Chinese electric vehicle (EV) maker, is setting its sights on becoming a top player in the European EV market. Backed by parent company Zhejiang Geely Holding Group (Geely), Zeeker has ambitious plans to establish itself among the top three premium pure EV makers by the end of the decade, according to Spiros Fotinos, the brand’s European head.
Since its establishment in April 2021, Zeeker has wasted no time in making its mark in the premium EV space. The company’s first model, the Zeeker 001, started production in October of the same year. Zeeker boasts that its 2023 Zeeker 001 model has the longest cruising range among EVs, offering over 620 miles (1,032 km) thanks to CATL’s advanced third-generation “Qiling” batteries.
Building on its initial success, Zeeker subsequently introduced its second electric model, the Zeeker 009 multi-purpose vehicle (MPV), featuring three rows of seating and a commendable range of up to 510 miles (822 km) on the CLTC test cycle.
While the brand had initially planned to launch its third EV as the Zeeker 003, it surprised the market by unveiling the Zeeker X, its first electric SUV in China last month. The Zeeker X, equipped with two electric motors and a 66 kWh battery, delivers a robust performance with up to 422 horsepower (315 kW), 400 lb-ft (543 Nm) of torque, and a range exceeding 348 miles (560 km).
Zeeker has announced plans to begin delivering Zeeker X models in China in June, followed by expansion into Europe and other Asian markets outside China.
Fotinos, the CEO of Zeeker’s European operations, outlined the brand’s strategy to establish itself as a top player in the European EV market. He emphasized the importance of focusing on product quality and customer experience, offering a comprehensive “one-stop-shop” approach that includes charging infrastructure, financing options, insurance, maintenance packages, and more. The aim is to make the transition to electric vehicles seamless and convenient for buyers.
When discussing the top three premium EV players, Fotinos acknowledged Tesla’s dominance but expressed greater concern about the German premium brands. He recognized that capturing market share from established German automakers, which currently hold a significant portion of the market, would be crucial for Zeeker’s growth.
One of Zeeker’s key advantages lies in its association with Geely, which provides both financial backing and manufacturing support. As a company “born pure EV,” Zeeker bypasses the need to transition from internal combustion engines to electric powertrains, saving valuable time and resources. Geely’s ownership of Volvo and Polestar, renowned EV brands, further enhances Zeeker’s position in the EV market, especially in Europe.
Fotinos revealed that Zeeker plans to kickstart its European campaign in the Netherlands and Sweden, with rapid expansion across the rest of Western Europe by 2026.
While Zeeker’s specific European specifications have yet to be certified, Fotinos anticipates the Zeeker 001 to offer approximately 373 miles (600 km) of range and the Zeeker X to provide around 273 miles (440 km) in Europe. Additionally, both models are expected to feature fast-charging capabilities, allowing for a 10% to 80% charge in just 30 minutes.
As Zeeker sets its sights on becoming a top EV player in Europe, the company’s ambitious plans, strong backing from Geely, and a focus on product quality and customer experience position it as a formidable contender in the rapidly evolving EV market. With its competitive offerings and a comprehensive approach to supporting EV ownership, Zeeker aims to carve out a significant presence in the premium EV segment, challenging
